Checkout Behavior

This feature concentrates on the most valuable insight of your customers. Take a look at the picture below:

As you can see, there are total 6 metrics that help you update your customer behaviors when they are about to finish their purchase. 

Here's the detailed explanation:

  • Total Visitors Checkout: Total number of customers going to checkout page. It also reveals the number of visitors moving on to the next stage.
  • Customer Information: Total number of customers providing their personal information
  • Shipping Address: Total number of customers providing their shipping address
  • Payment Method: Total of customers choosing their payment method 
  • Review: Total number of customers reviewing their orders.
  • Payment Success: Total number of customers successfully complete their purchase

At each stage, you will have detailed number of total visitor, who continue to next stage and who left half way.

Furthermore, Ecomfit also provides an Abandon information details table, so you can realize the tendency to leave of your customer (at which stage). Please take a look at this image below:

Please note that: Due to the restriction of Shopify platform, you can't extract information of your customer of their way checking out. So this feature - Checkout Behavior currently available to other platforms only (Woocommerce, Magento,...). 

If you build your store on Shopify, you will not find this feature on your dashboard. We're very sorry for this inconveniences. 

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