For e-commerce retailers, advertising is one of the quickest ways to bring customers to website and eventually generate orders. However, the cost of advertisment is always skyrocketing, especially when your market is highly competitive. That's why finding the best performing traffic sources for your store is essential if you wanna maintain a positive Rate of return.
With that in mind, Ecomfit Dashboard brings you a page specialized in assessing your Traffic Performance.
Based on data collected from visitors coming from different sources of traffic, Ecomfit will analyze and five you actionable insight on:
- Most revenue: The traffic source that brings you the highest amount of revenue
- Most Lost Revenue: The traffic source that dampens your total sale
- Highest Conversion Rate: Which source generate the most potential customers for your store
- Lowest Conversion Rate: Similarly, there might be a traffic source from which customer has no intention to purchase at all
- Highest-value Orders: It shows a source that brings a substantial amount of sale for each order.
- Highest-value Customer: The traffic source that brings you the most generous customers
In the bottom of Traffic Performance page, you can find a very detailed table which analyzes and assist you in making informed decision regarding which source to invest more.
Specifically, for each traffic source, you will know its associated numbers of:
- Visitors
- Visit times
- Revenues
- Orders
- Conversion rate
- Revenue/Visitor
- Carts abandonment
- Lost revenue
You can login to Ecomfit dashboard right now to check your store performance: https://app.ecomfit.com/
If you have any other questions, please feel free to contact us at help@ecomfit.com.